Privacy Policy

Welcome to AW Orthodontics ("we," "us," or "our"). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website at www.aworthodontics.com or engage with us through other communication channels.

1. SMS Communication Compliance

Data Collection and Use

We may collect personal information such as your name, email address, and mobile phone number when you submit forms online or in person. If you provide your mobile number, you consent to receive SMS messages related to:
  • Appointment reminders
  • Treatment updates
  • Promotions and special announcements
  • Other relevant orthodontic communications

Consent to Receive SMS

You may opt-in to receive messages by:
  • Filling out a registration form online or in-office
  • Checking an opt-in box on our website or patient portal
  • Confirming through a double opt-in SMS verification message

Standard message and data rates may apply. Message frequency may vary.

How We Use Your Information

We use your phone number exclusively to provide care-related updates and occasional promotions. We do not sell or rent your information. We may share your number with trusted third-party vendors who help us send SMS messages—they are required to safeguard your data and follow all applicable privacy laws.

How to Opt Out

You can opt out of SMS messaging at any time by:
  • Replying “STOP” to any of our text messages
  • Calling our office at (317) 873-3399 or (765) 482-2291
  • Updating your communication preferences via the patient portal

After opting out, you will only receive messages confirming your opt-out status.

2. Information We Collect

We collect data in several ways:

Personal Information

Includes name, address, email, phone number, and other details you voluntarily provide.

Technical Information

Includes IP address, browser type, device info, and pages visited—collected automatically when using the Site.

Mobile Device Data

Includes device ID, model, and location if accessed from a mobile device.

Third-Party Data

Information from linked social or third-party accounts if you connect with our Site through them.

3. How We Use Your Information

Your information helps us:
  • Provide and personalize your orthodontic care
  • Send appointment updates, emails, or promotional content
  • Improve our website and patient experience
  • Comply with legal requirements
  • Conduct internal analytics and marketing campaigns

4. Sharing Your Information

We may share your data with:
  • Third-party service providers (e.g., appointment software, payment processors)
  • Legal authorities when required to comply with the law or protect our rights
  • Marketing partners, only with your permission
  • Public platforms, if you voluntarily post content or reviews on our Site

We do not sell your personal information.

5. Tracking Technologies

We may use cookies, tracking pixels, and similar tools to enhance your experience. These tools may collect:
  • Usage trends
  • Page visits
  • Interaction with content or ads

You can adjust your browser settings to decline cookies, though this may affect functionality.

6. Website Analytics & Advertising

We may partner with third-party vendors (like Google Analytics) to understand how users interact with our Site. These partners may use cookies to serve relevant ads or track usage.

To opt out of targeted advertising or data tracking:
  • Visit Network Advertising Initiative
  • Visit Digital Advertising Alliance

7. Links to Other Websites

Our Site may contain links to external websites not controlled by AW Orthodontics. We are not responsible for the privacy practices or content on those sites. Please review their privacy policies before sharing your information.

8. Data Security

We use industry-standard physical, administrative, and technical safeguards to protect your data. While we strive to protect your information, no online platform is 100% secure. Please use caution when sharing information online.

9. Data Retention & Deletion

We retain your personal data only as long as necessary to fulfill its purpose or comply with legal requirements. To request deletion of your information, contact us using the details below.

10. Your Communication Preferences

To stop receiving marketing or non-essential communications:

You are responsible for managing communication preferences with any third-party services or platforms.

11. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be posted to this page with an updated "Effective Date." By continuing to use our Site, you accept any changes made.

12. Contact Us

Have questions or concerns?

AW Orthodontics

Zionsville Office: 1225 Parkway Dr, Zionsville, IN 46077. Phone number: (317) 873-3399

Lebanon Office: 1667 N Lebanon St, Lebanon, IN 46052. Phone number: (765) 482-2291

info@aworthodontics.com

 

Effective Date: 8/1/2025

1667 N Lebanon St
Lebanon, IN 46052
 (765) 482-2291
1225 Parkway Dr
Zionsville, IN 46077
 (317) 873-3399